Our story

Make your presence felt

Hayati means “my life”. A New York fragrance house built on love stories, oud and a lot of hard work.

Hayati — Make Your Presence Felt

Our Story

With perseverance and ambition, we began a new chapter as immigrants in New York, feeling instantly at home. The journey wasn’t easy, but the city’s skyscrapers fueled our determination. Taking on diverse jobs, we worked toward a brighter future, step by step. In this moment, Hayati was born—a vision of passion and purpose.

Our Philosophy 

At Hayati, love is our guiding force. Meaning "my life," Hayati is inspired by real love stories along the Hudson River. From enchanting couples to captivating city aromas, every scent tells a story. Love, in all its forms, is the heartbeat of our brand.

Our Inspiration 

Fueled by love and happiness, we aspire to share these emotions with others. Collaborating with the world’s most talented perfumers, we immersed ourselves in the art of fragrance creation. This journey led to our first successful scents—Habibi Albi Oud, Sahara Desert Oud, and Rose Oud Elixir—blends that bring joy with every sniff.

Within just 12 months, we developed and launched new products under Hayati New York. This collection remains our guiding light, inspiring passion and optimism.

 

Our Mission 

We hold firmly to our mission of spreading happiness and love beyond perfume making. Our journey, transitioning from humble riverbank laborers and students to CEOs and aspiring entrepreneurs in the world of perfumery for Love and Happiness, pays homage to the fascinating world of fragrances. Here, each aroma has the power to spark exquisite tales.

Why Hayati? 

At Hayati, fragrance is more than just a scent—it’s an experience, a story, an extension of who you are. Rooted in research, global trends, and cultural insights, our perfumes are crafted to resonate deeply with every wearer.

As a customer-centric brand, we are dedicated to delivering not only exceptional fragrances but also outstanding service. Our commitment to excellence shines through every carefully curated note, ensuring an unforgettable olfactory journey. Our perfumes are unique, long-lasting, and elegantly packaged, making every bottle a statement of luxury.

We take pride in our distinctive model, offering four discovery sets, individual and travel-size options, full-size bottles, and beautifully curated gift sets—allowing you to explore and find your perfect scent.

At the heart of our philosophy, fragrance is an art of self-expression. We create captivating scents that elevate everyday moments, inspire confidence, and celebrate individuality. Our perfumes aren’t just worn—they’re loved, shared, collected, and cherished.

What we stand for

Fragrance as self-expression

Unique, long-lasting and beautifully packaged — every bottle is a statement, and every scent tells a story.

Made in
The suburbs of New York City
Concentration
17–30% fragrance oil
The collection
Nine scents — three for him, three for her, three for either

The collection

Begin with our best sellers

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Best Seller
Save 35%
For him

1 Million Oud

Fruity · Honeyed Saffron · Musky Amber · Oody

Eau de Parfum · 75 ml
$149.99 $229.99
Hot selling
Save 35%
For him

Italian Leather

Spices · Italian Bergamot · Citrus · Leather

Eau de Parfum · 75 ml
$149.99 $229.99
Most Bought
Save 35%
Unisex

Habibi Albi Oud

Musk · Lavender · Oody · Patchouli

Eau de Parfum · 75 ml
$149.99 $229.99
Best Seller
Save 35%
For her

Jasmin Al Jazeera

Jasmine · Floral · Rich Saffron · Fruity

Eau de Parfum · 75 ml
$149.99 $229.99

Voices of Hayati

“Feeling happy and special with Hayati English Rose. It boosts my confidence and makes my presence unforgettable.”

Daria — verified buyer · English Rose

5 out of 5 stars

Rose Oud is a night on the town fragrance. I am a person who likes clean soft fragrances.I’m not a floral fragrance person. I decided to step out of my comfort zone. The Rose Oud fragrance is strong yet pleasing. It’s sophisticated. This is definitely a night on the town fragrance. I love the gift set of the other Oud fragrances. While having the same strong type of scent they are pleasing. I also received a to go size of Rose Oud perfume. That was unexpected. The packaging was incredible. The perfume nestled in a box like you would receive a high end necklace piece. I’m very pleased I stepped out of my comfort zone.

Daryl Dupuis · Verified
5 out of 5 starsExcellent

It opens with a beautiful, crisp freshness that feels very high-end. As it settles, it transforms into a warm, sophisticated blend that feels both modern and timeless. It’s not overpowering, but it definitely gets noticed—I’ve received several compliments every time I wear it.

Jigar · Verified
5 out of 5 starsVery pleased!

Just received my bottle of English Rose. Never have I seen such a gorgeous packaging display! Love the travel size gift! I just ordered my second bottle. Jasmine Al Jazeera!

Gina Hoffman · Verified
5 out of 5 starsOne of my favourite perfumes!

Highly recommended! It’s feminine, fresh, has a lovely rosy scent and long lasting. I get so many compliments and the customer service is excellent !

Sajeda Sugari · Verified
5 out of 5 starsGreat scent

Habibi Albi is 11 out of 10. I received a sample with my purchase of Italian leather, which is good but H Albi is better, in my opinion. I have a sample set so I am.looking for my next bottle

paul visconti · Verified
5 out of 5 stars10/10

First I'd like to say, it smells wonderful, 5 stars! Second the customer service is impressive! I messed up my shipping address becuase of my phone autocorrecting to my old address. Customer service reached out to me got the package back and then re shipping it and never made me pay a second shipping fee. That is the best customer service I have experienced in maybe ever to be honest. And lastly the packaging is secure and cute! A hand written thank you note personalized to me, little samples... just wonderful! Thank you for all of it!

Samantha Stewart · Verified
5 out of 5 starsLuxurious perfumes at an incredible value.

Recently, I visited the USA from Canada, and as soon as I smelled the Hayati New York perfumes and samples , I fell in love with the pure, unique, and high-quality fragrances. Each perfume had an authentic scent. I purchased most of their perfumes and discovery sets for myself and my family, including One Million Oud, Italian Leather, Sahara Desert Oud, Rose Oud, Rendezvous New York, Habibi Albi Oud, and Amour Oud. Unfortunately, I missed their Jasmin Al Jazeera, but I hope to buy it next time. I love them all! I highly recommend these perfumes for their safe, authentic, and long-lasting scents. They make perfect luxurious gifts for yourself or your loved ones. Thank you so much, Hayati New York, for the excellent customer service, the free samples with my orders, and the luxurious perfumes at such great prices. I highly recommend them!

Sajeda Sugari
5 out of 5 starsAmazing brand

My husband and I are happy with the perfumes and the free samples were a nice surprise. I was pleasantly surprised by the personal touch in the packaging, with a personalized written note. This brand takes the extra step and offers quality. Happy customer.

AissaN · Verified
4.8★Average rating
1,217Customer reviews
150k+Lovers of Hayati