Hayati — Make Your Presence Felt

Our Story

With perseverance and ambition, we began a new chapter as immigrants in New York, feeling instantly at home. The journey wasn’t easy, but the city’s skyscrapers fueled our determination. Taking on diverse jobs, we worked toward a brighter future, step by step. In this moment, Hayati was born—a vision of passion and purpose.

Our Philosophy 

At Hayati, love is our guiding force. Meaning "my life," Hayati is inspired by real love stories along the Hudson River. From enchanting couples to captivating city aromas, every scent tells a story. Love, in all its forms, is the heartbeat of our brand.

Our Inspiration 

Fueled by love and happiness, we aspire to share these emotions with others. Collaborating with the world’s most talented perfumers, we immersed ourselves in the art of fragrance creation. This journey led to our first successful scents—Habibi Albi Oud, Sahara Desert Oud, and Rose Oud Elixir—blends that bring joy with every sniff.

Within just 12 months, we developed and launched new products under Hayati New York. This collection remains our guiding light, inspiring passion and optimism.

 

Our Mission 

We hold firmly to our mission of spreading happiness and love beyond perfume making. Our journey, transitioning from humble riverbank laborers and students to CEOs and aspiring entrepreneurs in the world of perfumery for Love and Happiness, pays homage to the fascinating world of fragrances. Here, each aroma has the power to spark exquisite tales.

Why Hayati? 

At Hayati, fragrance is more than just a scent—it’s an experience, a story, an extension of who you are. Rooted in research, global trends, and cultural insights, our perfumes are crafted to resonate deeply with every wearer.

As a customer-centric brand, we are dedicated to delivering not only exceptional fragrances but also outstanding service. Our commitment to excellence shines through every carefully curated note, ensuring an unforgettable olfactory journey. Our perfumes are unique, long-lasting, and elegantly packaged, making every bottle a statement of luxury.

We take pride in our distinctive model, offering four discovery sets, individual and travel-size options, full-size bottles, and beautifully curated gift sets—allowing you to explore and find your perfect scent.

At the heart of our philosophy, fragrance is an art of self-expression. We create captivating scents that elevate everyday moments, inspire confidence, and celebrate individuality. Our perfumes aren’t just worn—they’re loved, shared, collected, and cherished.