There are few things more powerful than a scent that makes someone turn around and go, "Wait, what perfume are you wearing?" It’s not just about the notes — it's about energy. Perfume is mood armor. It’s the low-effort, high-impact move of someone who has their life together.

The best part about perfume is that people notice it when you’re not trying too hard. Ahead is Hayati New York’s luxury lineup to find the ones people don’t stop asking about. These are the ones that make you feel like someone before you even start speaking.

Here’s what to wear, depending on the version of you that’s stepping out today:

For the Man Who Smells Like He Owns the Building: 1 Million Oud (For Men)

This isn't the guy who tries to be noticed; he just is. It opens with sweet fruit but turns rich and commanding fast. Saffron and oud walk in with immense depth, while honey and musk keep it warm and addictive.

• Smells like: Rolex and restraint.

• Wear it to: Power lunches, rooftop parties, or anywhere you like to win without speaking.

• Expect: People assuming you drive something matte black.

For the Woman Who Dresses Soft But Plays Sharp: Jasmin Al-Jazeera (For Women)

Florals are having a moment, but not the shy, garden-party kind. This one is opulent jasmine with a hint of spice and clean musk underneath. It’s feminine, yes, but grounded like a blazer over silk.

• Smells like: Luxe skin + very good decisions.

• Wear it to: Morning meetings that turn into evening drinks.

• Expect: Compliments that start with “You smell so put together.

For the One Who Doesn’t Do Gender Rules: Habibi Albi Oud (Unisex)

This is for the confident minimalist who’s over typical colognes and candy-sweet spritzes. It’s deep, woodsy, and a little smoky. It doesn’t ask for attention; it attracts it.

• Smells like: Sleek neutrals, perfectly cuffed sleeves, and eye contact.

• Wear it to: Art galleries, dinner with people who get it.

• Expect: “What is that?” followed by a note on someone's phone.

For the Woman Who Makes a Scene on Purpose Rose Oud Elixir (For Women)

This is not your grandmother’s rose. This is boss-level floral. Velvety, a little spicy, edged with oud that gives it serious backbone. It’s the kind of scent you wear when you want to be remembered and maybe slightly feared.

• Smells like: Wine-red lipstick and designer heels.

• Wear it to: Weddings, gallery openings, revenge dinners.

• Expect: People assuming you have a very specific taste and a driver.

For the Urban Romantic Who Knows the City Is a Runway: Rendezvous à New York (Unisex)

This one has an addictive, modern mix of saffron, sandalwood, and amber. It’s clean, intimate, skin-like, but layered. Think of it as a “no perfume” perfume for someone who already knows they’re interesting.

• Smells like: Good conversation, worn-in leather, and espresso shots at midnight.

• Wear it to: First dates, second dates, and errands that turn into something else.

• Expect: Close compliments. Like really close.

Make Your Mark With Hayati New York 

Your perfume should speak for you before you do. Whether you're soft-launching your main character era or just running the day your way, there's always a Hayati scent that fits that mood.

Because when someone leans in and asks, “What perfume are you wearing?” you’ve already made your mark.