Fragrance House | United States
Founded: 2023

About the Brand

Hayati New York is a modern fragrance house where craftsmanship meets cultural resonance. Born in New York and shaped by the richness of global heritage, Hayati brings together the layered intensity of Middle Eastern perfumery and the precision of Western artistry. This results in a bold, enduring scents that feel both deeply personal and confidently expressive.

In Arabic, Hayati translates to “my life”. This is a name that reflects the brand’s commitment to more than just fragrance. Every bottle is a reflection of identity, memory, and mood. It is designed to wear like a part of you, not just something you put on. Whether it's a smoky oud, a refined floral, or a crisp modern blend, each composition is concentrated, long-wearing, and distinct.

Hayati doesn't follow trends or play it safe. These are statement scents, created not to blend in, but to leave a lasting impression.

What to Expect

• Style: Bold, luxurious, and modern with timeless roots.

• Signature Ingredients: Oud, saffron, amber, sweet fruits, musk, honey, rose.

• Scent Families: Amber-Woody, Fruity-Oriental, Gourmand-Warm Spicy, Floral-Musk.

• Performance: Strong projection and excellent longevity (eau de parfum and higher concentration).

• Target Audience: Those who see fragrance as personal branding. Lovers of high-end blends, oil-based richness, and luxury with depth.

• Wears Best: Evening wear, elevated daywear, statement moments, special occasions, traveling, versatile throughout the year and more. 

• Balances East and West: Hayati blends classic oud and amber bases with fruity or floral top notes that make it versatile and wearable.

• Looks as good as it smells: Packaging is sleek, heavy, and premium with bottles you want to display.

Popular Releases

For Women

• Jasmin Al-Jazeera: A soft, powdery jasmine lifted by rose and deepened with saffron and musk. Clean yet warm, with a classic floral edge.
  
  

• Rose Oud Elixir: A concentrated rose tincture that blends into smoky agarwood and guaiac wood. Bold, resinous, and intimate. Not your typical floral.
  
  

• English Rose: Fresh litchi and rhubarb cut through layers of Turkish rose and peony, grounded by soft vanilla and incense. It is floral with contrast, airy and moody at once.

For Men

• Sahara Desert Oud: A dry, spiced opening with cedarwood at the heart and oud in the base. No sweetness, just a clean, earthy, assertive oud profile.
  
  

• Italian Leather: Spiced cloves and cardamom meet citrusy bergamot and geranium. Finished with leather and birchwood sand. It is warm, textured, and full of movement.
  
  

• 1 Million Oud: Huicy top notes of peach and apple transition into a layered mix of saffron, honey, and clove. Oud and amber ground it. Smooth, bold, and confident.
  
  

Unisex

• Rendezvous à New York: Saffron and sandalwood set the tone, with papyrus and cedar in the middle, and amber to finish. Dry, woodsy, and addictive. It is minimal but memorable.
  
  

• Habibi Albi Oud: Warm saffron, nutmeg, and lavender upfront, leading into a deep oud and patchouli base. Rich, grounded, and expressive. It is a scent that makes you fall in love. 
  
  

• Amor Oud: Oud-forward with a floral heart and an amber base. A solid everyday oud with warmth and clarity.

Explore Hayati Beyond the Bottle

Fragrance is deeply personal. Sometimes you need to try it, live in it, and see how it makes you feel before fully committing. That’s why we’ve made it easier to explore Hayati your way.

Discovery Sets: Try Before You Decide

Not sure where to start? Our Discovery Sets bring together a curated selection of travel-size sprays from our bestsellers and most talked-about releases. It’s the perfect way to test multiple scents, layer them, or wear them on different days to see which one speaks to you.

Travel Sizes: Take Your Signature With You

Your scent should go where you go, whether that’s your gym bag, your carry-on, or your office drawer. Our travel-size perfumes are compact, portable, and made to move with you. They’re great for touch-ups, spontaneous nights out, or sampling something new without going full size just yet. Just because it’s small doesn’t mean it’s less impactful. These little bottles carry the full Hayati experience.

Gift Sets:  For Them, Or For You

Fragrance is one of the most personal gifts you can give, and one of the most memorable. Our Perfume Gift Sets are designed to make that experience feel even more special. From the packaging to the scent pairings inside, everything is considered. Whether you’re celebrating someone important or simply giving yourself a well-earned moment of luxury, these sets do the talking for you.