Known as liquid gold in the fragrance world, oud is deep, woody, smoky, and complex. It’s not light or fresh. It’s rich, bold, and full of presence.

And that’s exactly why men wear it.

In the Middle East, oud is a cultural icon. You’ll find it everywhere—from high-end fragrance boutiques in Dubai to the subtle trail left by a well-dressed man walking into a majlis. 

It’s a scent of success, elegance, and intention. Not for the faint-hearted, oud is worn by men who want to be remembered.

In the West, oud is catching on fast. Think of it like the G-Wagon: not everyone drives it, but when one passes by, you turn your head. That’s oud. It commands the room by being luxurious.

So if you're ready to level up your fragrance game or gift someone a signature scent he’ll never forget, here are four of the best oud-based fragrances by Hayati New York, crafted for men who lead, love, and leave a legacy.

1 Million Oud (Men’s)

Who it’s for: The businessmen, the polished, the goal-setters. This is for men who think long-term and dress like it.

1 Million Oud opens with the unexpected: juicy peach and apple. It’s the perfect entry into oud for men who want their fragrance to feel luxurious, but approachable, just like people who come from generational wealth. Then saffron and honey add that sweet-but-smoky middle layer. 

And then comes the star: oud, wrapped in amber and musk. It’s deep and strong without being too heavy. The kind of scent that sticks with you after you’ve left the room — remembered, and impressive. 

Habibi Albi Oud (Unisex)

Who it’s for: The romantics, the slow burners. The kind of man who notices the little things.

Habibi Albi Oud is soft yet complex. It is a grounded, romantic take on oud. The lavender and nutmeg at the top calm things down right away, almost like a deep breath. And then slowly, that classic agarwood (oud) begins to rise, pulling in earthiness and intimacy.

Patchouli and musk in the base make it feel lived-in and soulful. It’s not loud. Like the kind of love that lasts.

Amor Oud (Unisex)

Who it’s for: The bold, the flirt, the fashion-forward. The man who lives at the intersection of charm and edge.

Amor Oud opens with oud right from the start, with no warm-up. It’s like walking into the room with your best outfit on, knowing exactly who you are. Then florals add a twist for men who aren't afraid of softness in his strength.

The amber base rounds it all off with warmth, giving the fragrance a smooth, golden finish. Amor Oud doesn’t wait to 

Sahara Desert Oud (Men’s)

Who it’s for: The father figures, the travelers, the protectors. The men who carry weight quietly.

If you could bottle wisdom, grit, and resilience, it would smell like this. Sahara Desert Oud is pure masculinity, layered with dignity. Spices at the top bring heat and depth, but it’s the cedarwood that gives it structure.

Then the powerful oud steps in. This is the kind of scent you wear when you don’t need to prove anything. You’ve done the work. You’ve lived the stories. Now, you just let your presence speak for itself.